The business of strip clubs: Colorado dancers make their way through economic uncertainties

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Between 2017 and 2022, the industry's market size has dropped an average of 3% annually, with IBISWorld listing factors like 'high revenue volatility and low industry assistance.'

in the fiscal third quarter of this year, which counts as a 14% jump year-over-year.

He employs a staff of about a dozen employees, including bartenders and DJs, but has faced hiring challenges. Dancers make between $400 to $800 weekly, with lap dances offered for $30, according to the club’s website.The Colorado Secretary of State’s office notably doesn’t track the field in which a business operates, the number of people a company employs or its reported revenue, said spokesperson Jack Todd, so it couldn’t confirm how many strip clubs operate throughout the state.

Although her least favorite parts of her job are “the men” and, sometimes, management, dancing has helped her overcome her social anxiety and gain confidence. The 1990s became the golden age of strip clubs when they underwent a glamorous resurgence, often catering to businessmen, she said. The strip club industry “has taken me very far, and has helped me get out of a lot of horrible situations,” Herr said. “People often are shocked when they find out I am in the military – I’m actually a combat veteran. I am going to school for something to better society.”

Once she began dancing, she left Florida for Hawaii, then moved to Oregon and eventually landed in Colorado. The Colorado Springs resident commutes to Denver to work at Shotgun Willie’s, and has a contract at Diamond Cabaret in downtown Denver, but also works in clubs across the country. In the future, Herr is considering transitioning to OnlyFans or social media influencing for more flexibility. This month, she walked onstage in Miami Swim Week for“I’m going to continue to try to explore all the opportunities that that brings,” Herr added. “Kind of a big deal – for me, at least.”Becca Dolana, 35, leads her class in a handstand at Studio 3sixT in Denver, Colorado, Thursday, July 20, 2023.

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