How Primark Built a Thriving Fashion Business Without Selling Online

📆 3/8/2023 3:02 PM
📰 WSJ

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Watch: E-commerce is booming, but Primark is increasing its revenue by pushing customers to shop in-store. Trefor1 explains how Primark has gained a foothold in the U.S. fashion industry.

.S. fashion industry by pushing customers to shop in-store. Photo illustration: MacKenzie Coffman/Getty ImagesHow do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

Today, the brand is spotted on models, rappers and even former presidents, despite never swaying from its core strategy. Photo illustration: MacKenzie CoffmanA decades-old TJ Maxx commercial promises customers “the max for the minimum price” and says the store is “never the same place twice.” WSJ explains how the off-price retailer uses consumer psychology to convince customers that they're getting a bargain.It takes 1-800-Flowers.com an entire year to prepare for Mother’s Day.

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