Speaking on the benefits of Headies heading to the US for the second time, he said: “This allows the Nigerian music to highlight itself through the American audience. Americans love Afrobeats; the NBA All-stars game recently featured Nigerian musicians, Nigerian artistes are collaborating with US artistes so, taking the Headies to the US will further strengthen the collaboration.”
He added: “We remain committed to supporting programs and initiatives that promote artistic expression, encourage cultural exchange, and strengthen the capacity of Nigerian artists and professionals in the creative industry.” Commenting on the development, the Nigerian Consul General in Atlanta, Ambassador Amina Smaila, noted that the 16th Headies Awards offers an opportunity to celebrate African culture, resilience, and creativity.On his part, Nigerian music and advertising executive, Steve Babaeko, said: “Afrobeats is taking the world by storm and the whole world is embracing it.