If a business wants to put itself in the best position to take advantage of any opportunity that might arise, it must not be complacent when examining potential tech investments. Technology advances quickly, and a company that is too cautious to invest while business is slow will only fall farther behind.
The companies that make thoughtful investments in their tech, whether by purchasing new systems or dedicating employee time to development and training, will emerge from financial difficulties ready to display their differentiators most effectively.
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