Silver business: Inspired by their loved ones, they started companies helping the elderly

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Meet three entrepreneurs whose loved ones' struggles with growing old spurred new businesses. Read more at straitstimes.com.

SINGAPORE – Caring for elderly relatives who fall sick sometimes brings up questions about why things are the way they are. Is there a better way?

“Today, we are an aged society. Soon, we will be a ‘super-aged’ society. This has massive social and economic implications,” he said. “Therein lies opportunities for Singapore businesses to offer innovative solutions to meet such global needs, particularly in the areas of food and healthcare .” He cites Homage, a technology-driven personal care provider set up in 2016 that has grown into one of the most high-profile Singaporean silver economy start-ups in recent years. EnterpriseSG supported the brand’s expansion into the Australian market to address the country’s growing demand for home care services.

Made with real yam and durian with a melt-in-the-mouth texture, so no chewing is required, the mooncakes cost $3.50 a piece. They are the creation of GentleFoods, a home-grown social enterprise reinventing meals for the aged and sick who find it hard to eat solid food.

 

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