Spirits producer agrees €54 million deal to buy top cognac business

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International Beverage's proposed acquisition from the Anora Group includes Larsen Cognac's production site and eau-de-vie maturation stock in France.

A Lanarkshire spirits producer has reached an agreement with the Anora Group to buy its Larsen Cognac business for €54 million.

The free download features the latest breaking news and exclusive stories, and allows you to customise your page to the sections that matter most to you.It also marks the company’s first move into the Cognac category, which the IWSR predicts will increase global sales with a compound annual growth rate of five per cent in volume and seven per cent in value between now and 2026.

Following completion of the transaction, International Beverage will focus on strengthening Larsen’s position through its network of distribution partners globally with specific focus on key export markets in Asia, including China and Hong Kong, where International Beverage owns a premium spirits distribution business, AsiaEuro International Beverage , through its joint venture.

 

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