However, the more important story for the world’s third-largest rice exporter was how to build a national brand and prestige in a turbulent market.
Phan Mai Huong, co-founder of rice market information analysis company SSResource Media Pte Ltd, Singapore, said that the rice price fever in the past month was mainly caused by intermediate stages. She said there was not much shortage of rice, although India banned rice exports because the government negotiation channel was still open.
According to Pham Thai Binh, chairman of Trung An Hi-tech Farming Joint Stock Co, a new rice price level was good news for farmers.Nguyen Van Don, director of Viet Hung Co Ltd in Tien Giang Province, said that only a few enterprises having rice in stock benefit from the price fever while most suffered losses to fulfill previously signed low-priced orders.
The solution for Vietnam’s rice industry was to improve the value chain and enhance the capacity of rice export. Thanh said that in a chaotic rice market, Vietnam, as an important rice exporter, should play its role in contributing to ensuring the efficient operation of the world rice market and stable food supply to many countries.