Marshalls is making an unprecedented change to its business after long refusing to sell online

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Marshalls will soon start selling online, but the assortment will be different from what you'd see in stores.

is launching an e-commerce store this year.

Off-price stores have staved off the threat of e-commerce and largely taken a more relaxed approach to online sales because they offer a unique treasure-hunt shopping experience in stores.In a call with investors on Wednesday, Ernie Herrman, CEO of TJ Maxx, Marshalls, and Home Goods parent TJX Companies, announced that the company will be launching an online platform for Marshalls later this year.

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