The head of the Chinese giant, Michael Evans, made the announcement after the meeting in Istanbul on Friday, according to a statement from its Turkish unit Trendyol. He indicated that the company has “confidence in Turkey’s sound economic fundamentals” and has already invested $1.4 billion in the country through Trendyol, Turkey’s biggest e-commerce marketplace.
Evans elaborated on the creation of a world-class data center and a logistics center in Ankara, as well as a market-leading export operations center at Istanbul Airport. Turkey launched an antitrust probe into Trendyol in 2021. In July, Turkey’s top court upheld a law tightening regulation on e-commerce companies in a blow to the company.
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