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Business Sense: IBPAP's Jack Madrid on information technology, BPO industry

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Information Technology and Business Process Association of the Philippines president and CEO Jack Madrid gives the lowdown on the impact of generative AI

MANILA, Philippines – Artificial intelligence presents both opportunities and threats to the information technology and business process outsourcing sectors.by automating repetitive tasks, and can lead to cost savings and increased competitiveness for companies.

However, the flip side of this automation is the potential for job displacement. This raises concerns about the future employability of workers in the IT and BPO sectors, and the need for reskilling programs to ensure that employees can adapt to evolving job roles.

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