SURPASSING the 30-year milestone is an achievement not many companies are privileged to reach. This year, as FuentesManila once again celebrates being a thirty-something Public Relations agency, we raise a toast not just to over three decades of working with hundreds of amazing clients, brands, and people; we also express gratitude for being on the front row, to witness and be amazed by how this industry of ours has evolved over the years.
And because the media and the PR industry are famously inseparable , PR professionals have been kept on their toes, periodically recalibrating their media strategies, in the last decade or so. There may be more ‘constants’ that I might have missed but these five are clearly pillars that will hold up a PR campaign, regardless of whether it was implemented yesterday or 30 years ago. It’s true that things have changed dramatically in the PR front and while some may huff and puff about new technologies, metrics and tools of the trade, it is always useful to remember the proverb about what really happens the more things change.
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