From childhood hobby to building a business out of blocks: How LEGO fandoms are sparking unique opportunities in Atlantic Canada

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Adult collectibles are growing in popularity, and one result of these loyal fandoms are new and unique business streams in Atlantic Canada.

Since that time, Churchill feels lucky to have met other like-minded adults. They started a LEGO Users Group in St. John's called NewfoundLUG.“I was always a Star Wars fan, and there were a lot of LEGO Star Wars sets to collect. But even with all those sets available, I found there were some ships that didn't have an official set, and that got me started on making my own builds," he explains.

Churchill’s LEGO collection consists of circa 240 official sets, but this doesn't include his loose LEGO parts or his custom builds. The Basilica of St. John's the Baptist was made by Stephen Churchill completely out of Lego. — ContributedJason Pyett can't remember a time without having LEGO around. His older brother already had a LEGO collection started by the time Pyett entered the world.

“I could sit for hours and create spaceships, Transformers, or anything else that came to mind, allowing me to escape from a very rough childhood otherwise," he says."As I delved deeper into it, it was the possibility of using LEGO as a tool to inspire creativity and to empower people to think in new ways," he adds.

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