IDC: AI is a solution for a PC industry with a sales problem

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Articulating use cases? Erm, yes but customers are captivated

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That’s quite a billing. HP and Lenovo certainly seem to think there’s margin potential. Huang agreed. “As more of these devices launch next year, we expect a significant boost to overall selling prices.”European Commission hits Intel with new fine over antitrust findingsLenovo PC boss: 4 in 5 of our devices will be repairable by 2025

HP was the only top five player to grow, up more than 6 percent to 13.5 million PC shipments. Apple performed the worst, down more than 23 percent to 7.2 million Macs, largely because it did so well a year ago, which made for a tough comparison period. Dell slipped 14.3 percent to 10.3 million, which given the mix of its portfolio, signals leaner demand from businesses.

According to Gartner, the PC market shrank 9 percent in Q3 to 64.2 million units. Mikako Kitagawa, director analyst, said: ”There is evidence that the PC market’s decline has finally bottomed out.”

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