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Menstrual Health Companies Push to Show Period Blood in Ads

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Marketers that sell tampons and pads say realism makes for more effective ads. Companies that sell advertising space are less enthusiastic.

Nadya Okamoto, co-founder of period-care company August, said using red rather than blue in advertising helps normalize the experience of having a period.

More period-care brands are slowly replacing the blue liquid that has long been ubiquitous in the category’s advertising with more realistic red alternatives, despite pushback from some consumers and media companies.This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.

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