Cannabis drinks taste a lot like urine, but a Canadian company thinks it’s found a solution

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Cannabis drinks taste a lot like urine, but a Canadian company thinks it’s found a solution.

Infused-drinks are predicted to bring in some serious cash—$600 million in the U.S. by 2022, as estimated by Canaccord Genuity Group. That can only mean good news, considering the decline in beer consumption and legalization of cannabis in Canada and several U.S. states.

Currently, many U.S. companies load the drink with sugar, additives and other taste enhancers to hide the pungent smell and taste. So far, companies have not found the go-to solution to get rid of the pungent, bitter aroma and taste. Not surprising as the process to make an infused drink is quite a complicated challenge.

Both CBD and THC are not water soluble, so the way infused drinks are prepared until now is that users either “shake the bottle to mix it; by using common emulsifiers and surfactants to create water compatible cannabinoids; or by using Nano emulsifications to create water compatible cannabinoids,” reads a report in New Cannabis Ventures.

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