FILE-The Amazon.com Inc. Prime logo is displayed on computer screens for a photograph in Tiskilwa, Illinois. Some of the most used platforms for travel and online shopping said Tuesday they’re going to team up to battle fake reviews.
The companies said the members of the group, which will be called Coalition for Trusted Reviews, will look for best practices for hosting online reviews and share methods on how to detect fake ones. That will include developing standards for what constitutes a fake review and sharing information about how bad actors operate.Phony reviews have long plagued online marketplaces despite their efforts to eradicate it.
Facebook groups trading reviews for Google and Trustpilot, which allows users to leave feedback for businesses, were also discovered earlier this year by the British consumer watchdog group "Which?"Federal regulators have also been aiming to crack down on bogus reviews aiming to deceive consumers.
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