As the CEO of a software technology company, I want to emphasize the ongoing nature of achieving product-market fit , which plays a significant role in guiding our product's journey through its various life cycle stages: introduction, growth, maturity and decline.
Once PMF is established, we focus on strategic scaling methods, encompassing horizontal and vertical expansion while maintaining quality. This journey underscores the importance of excellence during growth.5 Reasons Drivers Prefer Stick Shift Transmissions Horizontal scaling involves broadening the product's market presence by venturing into new markets or addressing diverse customer segments with similar needs. These endeavors require acquiring a lot of expertise to facilitate successful market entry. A rapid sales cycle is crucial during horizontal scaling as it helps establish a foothold in these new markets.