Why Google, Bing and other search engines’ embrace of generative AI threatens $68-B SEO industry

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Another industry that may be adversely affected by the rise of generative AI is the field of search engine optimization and marketing

. For example, rather than having to wade through a sea of URLs, users will be able to just get an answer combed from the entire internet.For the past 25 years or so, websites, news outlets, blogs and many others with a URL that wanted to get attention, or SEO, to “convince” search engines to share their content as high as possible in the results they provide to readers.

That’s why, even if it could hurt a part of their revenue stream, search engines have been quick to experiment withRather than getting a list of links, both organic and paid, based on whatever keywords or questions a user types in, generative AI will insteadin the form of an answer. Say you’re planning a trip to Destin, Florida, and type the prompt “Create a three-day itinerary for a visitor” there.

 

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