Video game company saves iconic Kobe and Gianna Bryant mural in downtown Los Angeles

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Video game company 2K Games says it made a donation to help keep a Kobe and Gianna Bryant mural on the wall of Hardcore Fitness in downtown L.A. for another year.

A larger-than-life mural of Kobe Bryant and daughter Gianna will remain on the wall of Hardcore Fitness in downtown Los Angeles for at least another year. The video game company 2K Games, which features the late Lakers legend on the cover of 'NBA 2K24,' helped reach an agreement to save the beloved mural. Cecilia Moran, the gym's owner, told The Times in September that her landlord wanted the artwork removed by the end of the month so the space could be used for advertising.

'And then Vanessa posted about it. ... I’m like, ‘Yes! That’s the confirmation we need that this mural’s super important.’ And so when she posted about it, we sprung into action. We had several conversations with the landlord, the tenant, a lot of people in the community and just figured it out.” A rededication ceremony will be held Thursday at 3 p.m. outside Hardcore Fitness at 400 W. Pico Blvd., just blocks away from Crypto.

 

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