Picture this: you open up your favorite food delivery app to order a late-night snack. You select your go-to order and finalize your purchase. When your food comes, you find that they gave you ranch dressing to go with your cinnamon roll. You know for sure, you asked for extra icing on the side and you check back on the app to find you indeed asked for icing, and received ranch. You just experienced an artificial intelligence hallucination.
McDonald’s is considering automated voice ordering for drive-throughs, Stitch Fix is experimenting with GenAI to suggest styles for its customers, and Morgan Stanley is building an AI assistant with GenAI. People and organizations globally are accessing services every single day that use AI without even knowing it, which is why it is so crucial for businesses to build AI into their platforms in a safe, strategic manner.