Almost half of adults own a smart speaker following a “relatively rapid” period of growth, according to a report published by radio industry body Radiocentre Ireland.
The rise of the devices has underlined their importance for the radio industry, although smartphones are still a more commonly used means to access live radio, while traditional radio sets – typically in the home or car – remain way out in front.Is working from home as productive as it’s cracked up to be?
The audio diet of 15-24s is noticeably different, however, with live radio accounting for 45 per cent of their total listening, music streaming taking a 29 per cent share and YouTube Music and podcasts on 13 per cent and 3 per cent respectively. Spot advertising revenues, which arrived at €86.5 million, were flat year-on-year. Branded content revenue, which includes sponsorships, rose 7 per cent to €21.5 million, however, while digital audio revenue continued to swell, rising 35 per cent in the first nine months to €5.1 million.