“We are still relatively new in Africa and the Nigerian market, having only expanded here slightly over two years ago but the challenges are not insurmountable,” she said.The challenges of doing business in Nigeria are not insurmountable despite the huddles they constitute for businesses and investors, says
“Piracy is still the most common challenge in the music industry in African markets. Low internet connectivity and storage issues are challenges across Africa. In addition to bandwidth challenges in less urban areas, Nigeria also has a vast low-end Android market. Therefore, data consumption, network instability and the use of older mobile devices, also contribute to the prevalence of piracy.”
She disclosed that there are top genres fusing with Nigeria’s Afrobeats, and this also presents opportunities for the future. Afrobeats, for instance, was streamed more than 13 billion times on Spotify in 2022 and has already been streamed 15.3 billion times in 2023. “Our Sub-Saharan African markets are all on unique growth journeys. In Africa, there’s no one-size-fits-all approach. We’ve tailored growth strategies to suit our global business, spanning over 180 markets,” she said.
As part of efforts to contribute to the development of the local economy, Spotify says it is committed to nurturing the growth of the music ecosystem in Nigeria.