Watch on - Apple is expected to unveil at an event on Monday new Mac computers and possibly a new chip to power them as it gears up for a fresh bout of competition against Windows-based PCs with better battery life starting next year, analysts said.
Apple's custom chips, which use technology from Arm Holdings, have given its Macs better battery life and, for some tasks, better performance than machines using Microsoft's Windows operating system. "The good thing here is, it feels like there's a competitive environment again on PC and Mac chips," said Ben Bajarin, CEO and principal analyst at Creative Strategies, who added that computer makers are racing to offer machines that can carry out artificial intelligence tasks like generating text and images.
Bajarin and other analysts expect Apple to debut on Monday a new chip called the M3, possibly with a few variants for higher performance. But it remains unclear how many models Apple will put the new chip into.
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