Sales of Bud Light began to tumble in the U.S. in April, not long after the brand created and sent custom beer cans to Mulvaney to mark her"365 days of girlhood." That move and comments from Bud Light's marketing vice president at the time sparked calls for beer drinkers to shun the brand, and the boycott took hold.
Outside North America, AB InBev experienced growth in roughly 80% of its markets, including the Middle Americas and Africa. Total volumes fell by 3.4%, mostly due to the significant drop in U.S. sales. UFC CEO Dana White announced last week that the mixed martial arts organization inked a six-year deal with Anheuser-Busch that will involve the Bud Light brand having a heavy presence in UFC's content in its broadcasts and online beginning in 2024.
Anheuser-Busch InBev reported a massive drop in US revenue as it struggles to move forward with its Bud Light brand since the Dylan Mulvaney fiasco. Picture: Getty