A Regina-based cheer company says it's gotten into a dispute with the international fashion house and brand after trying to trademark its name and brand as Boss Athletics. A Saskatchewan business has found itself in a trademark flap with international brand Hugo Boss. The fashion label is seeking to prevent Boss Athletics Inc. from using the word "Boss" in its marketing and merchandise.
"We stand for empowerment and positivity," said Weisbeck, noting their logo uses a fist instead of an 'O' in Boss. "We just thought it was so fitting for all the things that we kind of stand for." The owners of Regina's Boss Athletics Inc. say that they've been having a dispute with international fashion house Hugo Boss for the past three years over concerns about the use of the word 'Boss' in their marketing and materials.
"We're a little bit confused as to why that's happened. They're reporting posts from years ago and something we'd never agreed to do was get rid of our old clothing," said Borland, adding that one of the offending posts had one girl in a group wearing a shirt sporting the older logo with the word "Boss" on it."Boss is a passion project of Carley and mine.
"Anyone who is trying to claim rights on the word boss in the clothing space has to know there's a massive multi-billion dollar brand already centred on that word."Trademark owners bear a cost and obligation to keep their brand distinct, even when it seems like the actions of a small business couldn't possibly hurt them, he said.
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