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The hard work is paying off for Taylor Swift. The North American leg of her world tour alone is expected to bring in some US$2.2 billion, according to a QuestionPro study reported by CNN. And that’s just an estimate based on primary ticket sales for North America. What’s more, the feature film dedicated to this event,, screening since October 13 in thousands of theaters in some 100 countries, has already generated more than US$200 million in revenue, according to CNBC.
These are unprecedented timescales. Indeed, record companies traditionally required their artists to wait five to seven years after the release of their album, or two years after the end of their contract, to create new versions of their previous releases. “Now, because of all this Taylor Swift stuff, we have an even new negotiation. It’s awful. We’re seeing a lot of ‘perpetuity,’” music attorney Dina LaPolt told Billboard.