News Formal

B2B Companies with the Best Online Engagement Revealed

  • 📰 ITNewsAfrica
  • ⏱ Reading Time:
  • 34 sec. here
  • 11 min. at publisher
  • 📊 Quality Score:
  • News: 48%
  • Publisher: 59%

Business News

B2B,Online Presence,Social Media

New research shows that B2B companies like Accenture, Sandia Labs, Optum, Tata Consultancy Services, and Cognizant are leading in generating reactions for their content on social media. Specialized design, legal services, and PR and advertising businesses have the lowest engagement rates.

Business-to-business (B2B) companies are famously known for their poor online presence on social media. However, new research from content operations software company Accenture, Sandia Labs, Optum, Tata Consultancy Services and Cognizant are the best at generating reactions for their content. Businesses in specialized design, legal services, and PR and advertising have the lowest engagement rates.

The study evaluated 44 firms registered in the US offering professional and business services across nine sectors. These businesses are in the top ten companies within the same North American Industry Classification System (NAICS) codes for their annual sales volumes as at July 2022. Their engagement rates are based on average reactions per post for all the content published on their main Facebook pages throughout October 2023. Excluding an organically viral post from Accenture in October that may skew the overall results, the average rate of engagement for the industry is 63 reactions per Facebook post. The median number of posts per month is 14.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 27. in MY

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

South African Companies Increase Corporate Social Investment SpendingSouth African companies spent an estimated R11.8 billion on corporate social investment(CSI) in the 2023 financial year, reflecting an 8% nominal and 1% real increase from the previous year. This increase can be attributed to post-Covid recovery, low economic growth, and a challenging operating environment.
Source: ITNewsAfrica - 🏆 27. / 59 Read more »

Tackling Boreout: A Challenge for CompaniesAdvaita Naidoo, Africa MD at Jack Hammer, emphasizes the need for companies to address boreout, which can lead to disengaged employees, low morale, and lost productivity. As the year comes to an end, it is crucial to assess employee engagement during performance reviews.
Source: htxtafrica - 🏆 42. / 51 Read more »