Company says it is selling wellies that come pre-covered in mud

If you’re a born and bred city-dweller an invite to a countryside event can fill you with fear.

Our soft, city skin is not used to being outside for more than eight minutes at a time, the wind does not agree with our hair and we don’t own a single item of waterproof clothing. But worry no more. If the ‘Pre Muddé’ service is actually legit – it will put an end to those shameful days and allow you to blend in – no matter how remote the village.

The boots will arrive coated in soil curated by the brand’s expert pedologists – also known as soil specialists – throughout the UK and Ireland.

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