want to recruit a chief business officer to report into their incoming chief executive Omar Berrada. United are scouring the market for someone to come in and lead business operations, which would see them oversee the club’s revenue-generating departments. This means their remit would include all commercial-related activity, such as sponsorships and e-commerce.
Berrada will be responsible for delivering success, both on the pitch and off it, and to achieve that there is an acceptance that United need to appoint best-in-class leaders. The new hire will report into Berrada And since United have been working towards putting a leadership team in place. Although Ratcliffe has put an emphasis on prioritising the football department, United need a strong commercial operation to support investment in the team and infrastructure.