Meta shares rallied to a record on Thursday after analysts at Jefferies and RBC raised their price targets, citing the company's improving position in the digital ad market.shares rose as much as 4.6% on Thursday and climbed to a record after analysts at two firms raised their price targets on the stock, citing optimism over the company's growing market share in digital advertising.
Additionally, the analysts said Meta could capture as much as 50% of incremental industry ad dollars this year, an increase from 33% in 2023. They also predicted Meta could outgrowin digital ads in recent years, as third-party sellers have been forced to spend heavily on the platform to promote their products and maintain visibility with consumers.'s gains.
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