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In addition to optimizing the product assortment and displays, fostering a culture of customer engagement is key to maximizing sales. Empowering staff to upsell complementary items and inquire about additional needs can significantly enhance the average basket size. Whether it’s suggestive selling of pre-roll fillable cones, pre-roll papers, hemp wraps, lighters or filter tips, every opportunity to increase revenue should be seized.
Running a dispensary is tough, so it’s important to understand that the pathway to profitability in cannabis retail lies not only in the promotion of primary products but also in the strategic elevation of cannabis accessories. By recognizing the untapped potential of these high-margin items and implementing tailored marketing strategies, dispensaries can unlock new avenues for growth, stand out from their competition, and solidify their position in a competitive market landscape.