Jessica Alba Is Stepping Down From the Honest Company

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The actress announced Wednesday she’s leaving her role as chief creative officer at the billion-dollar lifestyle brand she launched in 2011.

, the lifestyle brand known for baby and beauty products she co-founded in 2011. Alba shared that she’s leaving her position as chief creative officer but plans to stay on the company’s board of directors.

“Building Honest has been a true labor of love,” she wrote, “from the first concept book I pitched to my friends in Mommy and Me class, to ringing the bell at Nasdaq with my family by my side — this journey has been the ride of a lifetime.”from the company, Alba plans to “shift her energy to new endeavors” while Honest’s CEO, Carla Vernón, will stay on.

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