Tony's Chocolonely: Creating a Paradigm Shift in the Cocoa Industry

  • 📰 HarvardBiz
  • ⏱ Reading Time:
  • 52 sec. here
  • 9 min. at publisher
  • 📊 Quality Score:
  • News: 48%
  • Publisher: 63%

Business News

Tony's Chocolonely,Cocoa Industry,Slavery-Free Chocolate

This article explores the experience of Tony's Chocolonely, a Dutch chocolate brand, in its mission to sell 100% slavery-free chocolate. It discusses how Tony's brought its supply chain partners together to take responsibility for social impact and the success it has achieved in selling slavery-free chocolate bars.

Supply chains in commodity industries are often characterized by social and environmental abuse. In the cocoa industry, for example, the average farmer cultivates between three and five hectares to earn less than two dollars a day. It is an environment rife with social and environmental abuse. In this article, the authors look at the experience of Tony’s Chocolonely, a Dutch chocolate brand founded in 2005, which set itself a mission to sell 100% slavery-free chocolate.

They show how Tony’s brought its supply chain partners together to create an altogether new paradigm in which all actors take responsibility for social impact. And it really works: Tony’s profitably sells around $130 million worth of slavery-free chocolate bars in Western Europe and the U.S.Supply chains for many commodity products — such as cocoa, cotton, and sugar — are highly fragmented. In the case of cocoa, for example, most of which comes from West Africa, the raw product is produced by more than two million farmers, who supply a complex network of middlemen. With an average farm size of three to five hectares and an estimated income of less than two dollars a day, nearly all of these farmers live below the poverty line. It is an environment rife with social and environmental abuse. Frans Pannekoek is a former COO at Tony’s Chocoloney, a sustainable confectionery company based in the Netherlands, and the current COO of Seepje, a sustainable cleaning products manufacturer, also based in the Netherland

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 310. in MY

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

How an activist started a chocolate company that's bringing in $162 million a yearTony’s Chocolonely was created to show that high quality chocolate could be made without child labor.
Source: nbcchicago - 🏆 545. / 51 Read more »