Growing Market for UPF Clothing in China

SINGAPORE – With the heat and ultraviolet index hitting highs in late March, and expected to continue throughout April and May, doctors and experts haveUPF measures the level of protection provided by fabric that acts as a physical barrier, blocking both UVA and UVB rays. UPF clothing are designed to protect the skin from the sun’s harmful UV radiation.

While sunscreen efficacy diminishes with time, UPF clothing is highly effective in providing long-lasting UV protection, she says. However, factors such as wear and tear, stretching and washing can reduce its effectiveness over time.UPF clothing is specially designed with tightly woven fabrics, special dyes or chemical treatments to provide enhanced UV protection compared with regular clothing.

UV protection aside, UPF clothing can also provide some degree of heat protection by blocking a portion of the sun’s rays from reaching the skin, Dr Wong notes. They tapped their family background in textile manufacturing to pioneer a line of chic, sun-safe apparel and accessories using itsToday, Oh Sunny is recognised as a premier sun-safe brand in China, with millions of pieces of its flagship product, the Breezy Cloud Jacket, sold annually on e-marketplace Tmall.

After securing exclusive distributorship for South-east Asia, she opened the first Oh Sunny Singapore store in November 2022 in Causeway Point.The brand now has four other shops in VivoCity, Junction 8, Bugis+ and, its most recent, Wisma Atria. A sixth branch is slated to open in IMM in November 2024.

Stay stylish in the Miracle Air Jacket , a lightweight, quick-drying blazer with UPF 50＋that comes with matching Miracle Air Pleated Pants , also with UPF 50+ protection.Canadian athleisure giantdoes more than make yoga pants. Its high-performance sportswear includes some UV-protective pieces too.

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