AI Fashion Company Creates Virtual Twin for Model

  • 📰 globeandmail
  • ⏱ Reading Time:
  • 68 sec. here
  • 8 min. at publisher
  • 📊 Quality Score:
  • News: 47%
  • Publisher: 92%

Technology News

AI,Fashion,Virtual Twin

London-based model Alexsandrah has a virtual twin generated by artificial intelligence, which has been used as a stand-in for her in a photo shoot. The AI version of Alexsandrah receives credit and compensation just like a human model, showcasing how AI is transforming creative industries.

Michael Musandu, a co-founder and CEO of AI fashion company Lalaland.ai, poses for a portrait in Amsterdam, Netherlands, Friday, March 8.London-based model Alexsandrah has a twin, but not in the way you’d expect: Her counterpart is made of pixels instead of flesh and blood.

But critics raise concerns that digital models may push human models – and other professionals like makeup artists and photographers – out of a job. Unsuspecting consumers could also be fooled into thinking AI models are real, and companies could claim credit for fulfilling diversity commitments without employing actual humans.

“We do not see this pilot as a means to advance diversity or as a substitute for the real action that must be taken to deliver on our diversity, equity and inclusion goals and it should not have been portrayed as such,” Levi said in its statement at the time.The Associated Press reached out to several other retailers to ask whether they use AI fashion models. Target, Kohl’s and fast-fashion giant Shein declined to comment; Temu did not respond to a request for comment.

Musandu says his product is meant to supplement traditional photo shoots, not replace them. Instead of seeing one model, shoppers could see nine to 12 models using different size filters, which would enrich their shopping experience and help reduce product returns and fashion waste. Wilson, who is white and uses they/them pronouns, designed Shudu in 2017, described on Instagram as the “The World’s First Digital Supermodel.” But critics at the time accused Wilson of cultural appropriation and digital Blackface.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 5. in MY

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Italian fashion designer Roberto Cavalli has died at age 83, his company saysROME (AP) — Italian fashion designer Roberto Cavalli , known for a flamboyant, glamorous style and textile innovations, has died at age 83, his company announced Friday.
Source: PGCitizen - 🏆 65. / 51 Read more »

Italian fashion designer Roberto Cavalli has died at age 83, his company saysROME (AP) — Italian fashion designer Roberto Cavalli , known for a flamboyant, glamorous style and textile innovations, has died at age 83, his company announced Friday.
Source: BurnabyNOW_News - 🏆 14. / 77 Read more »

Trump's social media company will go public after merger with shell company is approvedNEW YORK (AP) — Donald Trump is returning to the stock market. Shareholders of Digital World Acquisition Corp., a publicly traded shell company, approved a deal to merge with the former president’s media business in a Friday vote.
Source: SooToday - 🏆 8. / 85 Read more »

Consulting company MNP shouldn’t be in charge of CleanBC grant program, trucking company founder saysOpposition parties have demanded that the government appoint a special prosecutor to look into MNP and the oversight of the CleanBC grant program
Source: globeandmail - 🏆 5. / 92 Read more »

Sexism in Fashion Industry: Where Are the Women In Fashion?Canada's 1 Fashion and Beauty Magazine
Source: FashionCanada - 🏆 35. / 63 Read more »

AI-generated fashion models could bring more diversity to the industryLondon-based model Alexsandrah has a twin, but not in the way you’d expect: Her counterpart is made of pixels instead of flesh and blood.
Source: CP24 - 🏆 30. / 67 Read more »