Netflix Earnings Preview: Password Crackdown, Ad Revenue to Drive Continued Gains

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Stocks Analysis by Investing.com (Damian Nowiszewski) covering: Netflix Inc. Read Investing.com (Damian Nowiszewski)'s latest article on Investing.com

The company's new account-sharing policy is behind the bullish sentiment.In 2024, invest like the big funds from the comfort of your home with our AI-powered ProPicks stock selection tool.) stock has soared over 26% year-to-date, extending the bullish trend that began in mid-2022, although the journey wasn't without its ups and downs.

However, it's important to remember that broader economic factors – particularly the Federal Reserve's potential decision to hold interest rates high into early 2025 to combat disinflation – could pose a challenge for the overall market, including Netflix.Netflix's gamble to restrict password sharing appears to be paying off. Since implementing the policy, subscriber numbers have surged as anticipated.

Most forecasts point to this positive trend continuing into Q1 2024, potentially exceeding the 1.75 million new users acquired in the same period last year.

 

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