Competitors vied for the prize throughout the 18th series of the show, which has been captivating UK audiences since its debut in 2005.
“There’s a loss-making business at the moment which you tell me is going to turn around and be okay and that’s my dilemma. She explained that her North Studio boutique fitness studio isn’t just about offering “your typical Monday gym classes”, as the company also “prides itself on being community-focused”.
“I’m really looking forward to doing this with somebody who…of course, he’s putting capital into the business which is amazing and it makes a huge difference to being able to open another studio, but it’s also having someone like his expertise on hand and his resources and his ideas.
Ultimately, Phil opted for the more sensible “Prestige Pies,” although Karren Brady critiqued his logo as “cartoonish.”