The federal government has urged Nigerians to take advantage of the abundant opportunities that abound in the creative industry for sustainable economic growth in the country.
Abubakar, who was represented by Dr. Adewale Bakare, stated that the Nigerian creative industry was the fastest growing in the world and had seen a period of rapid growth spurred by emerging digital trends of technology which support content creation, digital learning and creativity. “As a result of the industry’s financial potential and job creation capacity, the industry became a focus for interventions, investments, and partnerships.”
She highlighted three major areas of comparative advantage to the Nigeria creative industry to be music, film and information technology. “The musicians in the industry intertwine African cultural themes by infusing traditional styles into modern music creation and production.
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