), India’s smartphone market shipped 34 million units in the first quarter of 2024, reflecting an 11.5% year-over-year growth. This marks the third consecutive quarter of increased shipments, driven by new launches, promotional activities, and microfinancing schemes.emerged as the top smartphone brand in India, surpassing Samsung. This achievement is attributed to Vivo’s robust portfolio across various price segments and strong support for offline partners.
OnePlus faced challenges, particularly in the mid-premium segment where it leads with a 38 percent share but saw an overall market decline. Despite strong positions in specific segments, OnePlus’s shipments did not match the growth of competitors like Poco.recorded a robust first quarter, with a 19 percent year-over-year growth. The success was driven by the iPhone 14 and 15 models, which accounted for 56 percent of Apple’s shipments.