Total news readership figures from the industry’s data provider, Roy Morgan, show even the weekday print edition of thehad rapid growth of 18 per cent, compared with last year. That jump recorded in the March quarter data is the highest on record for the statistics database, which goes back to 2019.had 3.5 million readers in March, the most for any premium business masthead in the country, and up 2 per cent.
Editor-in-chief Michael Stutchbury said the newsroom was delighted with the success of its digital strategy, which had delivered four quarters of consecutive online growth.The Roy Morgan data is collected from 65,000 people who are surveyed annually and analysed against Australian Bureau of Statistics data to ensure its integrity as a representative of 20 million Australians aged over 14.
. The masthead’s audience tends to be successful people financially and socially, according to Roy Morgan’s data. ThinkNewsBrands, a trade group for news publishers, claims 18.1 million Australians, or 82 per cent of the population, read the news each week, with women very slightly more likely to engage with it than men.is a technology writer for the Australian Financial Review, based in Sydney. He is a former technology editor, industrial relations and politics reporter at the Sydney Morning Herald and Age.