Since its founding in 2001, Cardenas Marketing Network has grown into one of the most dominant concert promoters in the world, leading the charge as Latin music continues to assert itself on arena and stadium stages. Case in point: In the midyear Boxscore tracking period, the company is up in every conceivable metric, posting the biggest gross and attendance in its history.
According to figures reported to Billboard Boxscore, CMN grossed $233.3 million and sold 1.9 million tickets from 148 shows between Oct. 1, 2023, and March 31, 2024. That attendance figure marks a 12% increase from the company’s 2023 midyear showing, which was already up by 71% from 2022 — a year that saw a 94% rise in attendance from pre-pandemic 2019.
While the midyear tracking period closed on March 31, CMN’s tours have continued rolling. Reported grosses from April and March amount to more than $100 million, outpacing the midyear period thanks to big assists from recently launched treks by CMN’s would-be top five midyear placement tracks, as the company spent the last three years in the upper region of the year-end Top Promoters chart — the culmination of a steady climb since its 2001 inception. CMN volleyed on and off the chart throughout the 2000s before rising from No. 15 in 2018 to No. 10 in 2019 to No. 7 in 2020. It ranked at either No. 3 or No. 4 in 2021, 2022 and 2023.