The Car Industry Misjudges Consumer Demand for Electric Vehicles

Tumbling private demand for electric vehicles EVs has dominated media headlines throughout this year, fuelling car owners’ concerns over the high cost of making the transition. Car industry data, provided by the sector’s trade body the Society of Motor Manufacturers and Traders SMMT, showed sales to private buyers had fallen 7.7 per cent in April. This week’s SMMT data revealed a similar trend, with EV sales to the general public slipping another 2 per cent in May.

And whether private retail demand for EVs is in trouble is hotly debated within the industry. The boss of the UK’s third largest car dealer Vertu Motors, Robert Forrester, has said the government’s ZEV mandate risks putting manufacturers “underwater” due to a lack of consumer demand. But Ben Nelmes, chief executive of the NGO New AutoMotive, said falling private demand for electric vehicles is a “myth based on flawed data.

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