Google Workspace reinvents company culture for modern workforces

This is according to Moussi Samaha, Regional Workspace Lead at Google, who says culture change is proving to be one of the top three impacts of switching to Google Workspace. He notes: “Being cloud native makes the entire difference. As Google productivity tools evolved from the first Google Apps for work, through to G Suite, to the advanced Workspace we know today, it has always been cloud-native, so collaboration is at the heart of it.

Organisations also reported that the communication platforms on Google facilitate meaningful conversations, with these benefits more apparent the larger the organisation. Samaha explains that in practice, Google Workspace collaboration might see an entire team working together on a document or slide in real-time. “You don’t work on it on your own, save, send and wait for someone else to make changes and send it back. Google was the first mover on collaboration tools and, over the years, we have perfected them.” The seamless integration between the Google tools and apps offers myriad benefits.

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Google Workspace reinvents company culture for modern workforcesSwitching to Google Workspace drives a positive culture change, a more secure and productive environment, and saves around a month of work per year, per employee.
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