which is on track to increase its revenue by 20% this year. In a media industry dominated by doom and gloom, Complex Networks is"anomaly," CEO Rich Antoniello said. Here's the takeaways to know:Unlike other digital publications like BuzzFeed and Vice Media, the 17-year-old site chose to not take on significant venture capital money.
"We try to organize ourselves around teams that can be thinking day and night about a particular area," she said."From outside Amazon, I can see why it can be hard to organize us into nice, clean boxes, but what we're doing is trying to balance this approach of continuing to invent quickly.
Tanya talked with Burger King's CMO Fernando Machado about why he doesn't believe consultants have the same creative prowess as agencies."I have not seen any groundbreaking creativity coming from there, and I have not seen creative people dying to go to work for a consulting firm, either," he said. Burger King continues to rely on its roster of agencies to produce advertising, bucking the trend of brands taking more advertising in-house.
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Source: CNBC - 🏆 12. / 72 Read more »
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