Seven Business Leaders Share How to Become an Expert Negotiator

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The best way to negotiate is to ensure both parties win.

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It’s critical to have a deep understanding of what you’re selling and the value you bring to the table. Do your due diligence beforehand so you know a fair starting point and your absolute limit. That lets you approach the situation confidently and with a fair solution in mind. Too many don’t do the pre-work and go in just to “win” — you might give up too much for an unsustainable outcome. –

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