rating given solid continued advertising growth for both search and YouTube, increasing Google Cloud traction, and an attractive valuation, " said Raymond James analyst Aaron Kessler.
The bullish commentary continued from analysts at Goldman Sachs. "Our advertiser checks point to continued strength in search, and especially strong growth in YouTube, with Merkle showing 99% yoy growth in YouTube spend in the first quarter," analyst Heather Bellini said in her earnings preview note.
Financials may be impacted by recent product innovations and could serve as a key driver of the stock according to Cowen analysts. "Shares would likely rise off the print with a small revenue beat and margin upside from faster traffic acquisition costs cost decelerate and potentially lower than expected R&D costs," they said.
The best may be yet to come, however, Barclays said. "The next few months should be a barrage of positive catalysts for Google, including its annual developer conference and marketing summit in mid May.""Our advertiser checks point to continued strength in search, and especially strong growth in YouTube, with Merkle showing 99% yoy growth in YouTube spend in 1Q.
rating given solid continued advertising growth for both Search and YouTube, increasing Google Cloud traction, and an attractive valuation. ""The next few months should be a barrage of positive catalysts for Google, including its annual developer conference and Marketing summit in mid May. As mentioned previously, 2019 is likely to shape up similar to 2015, whereby the company rationalized some of the excess spending in the prior year, margins flattened out a bit.
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