A health insurance startup in North Carolina is betting on pharmacists in an entirely new approach to a $327 billion market

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Troy Medicare will offer health insurance to seniors in North Carolina with an unusual twist: the plan will pay pharmacists to keep members healthy.

, looking to get paid for providing healthcare to their customers, rather than solely for the pills they dispense.Amazon is threatening the future of independent pharmacies. Here's how they're fighting back.

Already, when pharmacists dispense medications, their job is not just to put the pills in the tube. It's also to check whether the prescription will mix poorly with any other drugs a patient might be taking, counsel a patient on how to take the medication, and answer any outstanding questions they may have thought of on their way from the doctor's office.

Pharmacist Amina Abubakar, who owns Rx Clinic Pharmacy in Charlotte, North Carolina and serves as Troy's clinical director, said that the plan will be to have pharmacists look at the reasons a patient might not be doing well. That way, if one of the pharmacist's patients has been recently discharged from the hospital, the pharmacist will be notified and can work with that patient when they come in next for their prescriptions to make sure they stay out of the hospital.

Typically, information isn't routinely shared between doctors and pharmacists, other than prescriptions themselves. A plan like Troy can fill in the gaps. As the insurer, it can share the information that its member was in the hospital with the pharmacy team, at which point they can intervene.

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In my opinion is more important preventing illness by adequate medical education among people. In Italy we have years of experience in health insurance and one of the most weak aspect of the health insurance is the habit of some physician to enhance the drugs' market.

In my opinion is more important preventing illness by adequate medical education among people. In Italy we have years of experience in health insurance and one of the most weak aspect of the health insurance is the habit of some physician to push the drugs' market.

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