Champagne sales slump due to lack of 'celebration' and joy in the world, industry execs say

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Food & Drink News

Lifestyle,Alcohol,Champagne

Demand for LVMH’s Champagne brands is drying up after surging during the COVID-19 pandemic. The CEO of Moët Hennessy noted that there was a “general sense of revenge pleasure” among consumers after being stuck at home. However, with the effects of COVID-19 fading and rising inflation, Champagne consumption at home has dropped.

Luxury goods company LVMH is seeing a drop in revenue for Champagne sales in 2024 — and the brand’s chief financial officer thinks it might be because there’s not much joy in the world right now.

In other words, because people aren’t so inclined to pop open a bottle of bubbly with the state of the world, the industry is feeling it.California homeowner ropes off public beach, claiming it is part of her multimillion-dollar propertyThe company sold 15% fewer bottles of Champagne in the first half of 2024 compared to the same period last year — though still and sparkling wine sales were up 16%.

That is partly due to weather conditions there, such as frosts and wet weather that “increased mildew fungus attacks,” which have affected the production of the most important ingredient in Champagne: grapes,

 

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