Megan MacQuarrie, Business Operations Specialist for Opencare, is photographed in the company's downtown Toronto office, on April 25 2019. Opencare, a company that helps patients find dentists, spends about $50,000 on coaching for its team per year, and it's been particularly well-received by younger or less-experienced employees, a group that typically faces different challenges than management.
Direct to consumer is the hot new category for investors in the United States. With rising brands such as makeup company Glossier and luggage company Away, it’s no secret that such large conglomerates as Procter & Gamble Co. and General Mills, Inc. are feeling threatened. This huge shift from large-scale consumer packaged goods to indie brands is obvious to everyone – consumers, founders, retailers, investors – but Canada risks being left behind.
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