Crucial that worlds of public policy and business strategy are aligned

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It is crucial that the worlds of public policy and business strategy are aligned, writes Marius Oosthuizen

In a mixed economy such as ours, we rarely talk of national strategy. Instead, we talk in government circles of policy, and of strategy in business circles. This represents both a systemic strength and a national weakness. It is a strength in that agile businesses get to decide where and when to invest their resources on the basis of their strategic options, within the ambit of the law and regulations that arise from the policy process.

To align our national strategy, cabinet, with their counterparts in Business Unity SA, Business Leadership SA, the Black Business Council and the newly formed Public-Private Growth Initiative, will need to answer four strategic questions on behalf of the country, as depicted above:First, the features of our socio-economic structure and political economy need to be reconsidered in the sense that there is a gross misalignment between the building blocks of our economic structure, and that of our...

The alternative, produced by the current misalignment, is that the likes of companies such as Columbus run at a fraction of their capacity and bleed jobs in the process. It amounts to a mismanagement of the assets we have while dreaming with envy of the capabilities of our competitor nations.Finally, we need to align ourselves with the economic and development opportunities we see before us. In essence, strategy is about a new conception arising between intent and opportunity.

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